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New editing equipment a cut above the rest
Film post-production is highly complex, with technological innovation constantly multiplying the number of creative possibilities and effects. Pandora, one of the leading manufacturers of digital editing equipment, asked PDD to help update its existing digital film controller - the Pogle Platinum - with a new range of intuitive tools.
The latest features had to be at the heart of the updated Pogle Platinum, which also had to be modular and cost-effective to manufacture. These factors would ensure that pricing remained competitive and allow Pandora's clients to add extra functionality if they wanted. PDD invited a group of digital film colourists to join the project team from the start, and this approach yielded important insights that informed the whole design process.
For example, since most of a colourist's work takes place in a darkened room, controlling the equipment is achieved "blind". PDD used this knowledge to create hand controls offering a series of unique tactile experiences - each one specific to a particular type of function. Along with the ergonomic design of the new control surface, this feature allows the colourist to complete every task intuitively and in comfort. In addition, the interface combines the two most important elements - the illuminated trackballs and the digitiser tablet - within a central panel in front of the user.
After coming to market, the Pandora Pogle Evolution won both the Industrial Designers Society of America (IDSA) gold award and the Red Dot design award. IDSA Director Charles Burnette said, "The ergonomic layout, functional sophistication and customisability of this design make the creative control of complex technology intuitive and productive."
By taking a human-centred approach to the design process, PDD was able to help Pandora create a highly innovative yet ergonomic and user-friendly creative tool. This helped to confirm Pandora's position as the market leader in film editing control.
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News & Insights
Vassilios Kanellopoulos talks to New Design magazine about PDD enjoying another successful year creating innovative products, services and experiences for clients the world over.
It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager.