pulse blogPulse Blog

Welcome to Pulse, the blog of product and service design innovation consultancy PDD. We're here to share our inspiration, our passion, our observations and the things that make us go hmm.

How patient-centric is the pharma industry?

14/Jun/2016

How patient-centric is the pharma industry?

In this first post of a three-part series, I look at the state of patient-centricity in the pharma industry today. In recent times, the pharma industry has increasingly adopted the mantra of “patient-centricity” which aims to put the patient at the heart of the company’s operation. Read more

Risk management: Tips from Bunyadi, London's first naked restaurant

12/May/2016

Risk management: Tips from Bunyadi, London's first naked restaurant

So the waiting list for London’s first naked restaurant has gone through the roof. The Bunyadi opens in June 2016 for three months and claims to offer diners an experience “free and unadulterated from the trappings of modern life” including phones, electric lights and even clothing. Read more

Tips on how to approach medical device usability in China

21/Apr/2016

Tips on how to approach medical device usability in China

What happens when usability research is conducted abroad? A team from PDD have been working closely with international manufacturing organisations to develop medical devices for the Chinese inpatient market. This means that usability research has been conducted in Chinese and reported in English. This blog explores the benefit that usability research provides when implemented across international teams and how to overcome issues that may be encountered along the way. It amalgamates our insights taken from a number of usability projects conducted in China. Read more

A rewarding start to the year!

31/Mar/2016

A rewarding start to the year!

It’s been a great start to 2016. The first quarter is not yet over and already PDD has 3 new prestigious design awards to its name. PDD’s work with the health & personal care brand Swisslux and the Zyliss kitchenware brand has been awarded with Red Dot design awards. This was followed by a German Design Award for the Testo 870 Thermal Imager. Read more

Design Shanghai 2016: Pursuit of the natural and traditional

23/Mar/2016

Design Shanghai 2016: Pursuit of the natural and traditional

Design Shanghai is China’s biggest design show. The four-day-long annual event centres on the high-end contemporary market, showcasing designer products ranging from home furnishings to office supplies. In contrast to 2015’s trends of colour and luxury, this year the focus shifted to all things natural, with a strong emphasis on traditional eastern culture. Read more

The future of 3D printing for medical applications: Additive manufacturing opportunities realised

9/Mar/2016

The future of 3D printing for medical applications: Additive manufacturing opportunities realised

The hype surrounding 3D printing has swelled substantially in the past few years, largely driven by accessible design platforms, customisation and distributed manufacturing. While aesthetic design applications can be fascinating in their own right, are all of the functional benefits of 3D printing technologies receiving the attention they deserve? Read more

The Role of Human-Centred Design in Healthcare Reform and Transformation

18/Feb/2016

The Role of Human-Centred Design in Healthcare Reform and Transformation

All too often our health care is taken for granted, and we assume it will always be available to serve our community’s needs. The question is “How Healthy are our Healthcare Facilities to handle the diversity of services and to produce healthy outcomes for an expansive and unprecedented market of six (6) living generations – All distinctively different with a diverse set of needs and priorities?” According to Pew Research Centre in 2015, 75.3 million Millennials (18-34) surpassed the number of 74.9 million Baby Boomers (51-69), and Gen X (35-50) is projected to outnumber the Boomers by 2028. Read more

Happy Chinese New Year! It's the year of the monkey.

4/Feb/2016

Happy Chinese New Year! It's the year of the monkey.

The Chinese New Year of the Fire Monkey is coming! 2004 was the last Year of the Wood Monkey. In Chinese element theory, each zodiac sign is associated with one of the five elements: Gold (Metal), Wood, Water, Fire, or Earth, which means that a Wood Monkey or a Fire Monkey comes once in a 60-year cycle. And this year could be more precious than ever. Read more

Green, skinny and a bit spaced out – the future of homes

20/Jan/2016

Green, skinny and a bit spaced out – the future of homes

For the first time in history, more people live in cities than outside them. Rapid urbanisation, resource scarcity and key climatic changes are adding to the pressure on policy makers and those tasked with designing, planning and constructing urban environments. At the same time, a growing number of consumers are coming to demand and expect to live and work in spaces that are not just good for their health and happiness, but are also energy efficient and respectful of the environment. Read more

Christmas then and now: Nostalgic gifts get a digital makeover

15/Dec/2015

Christmas then and now: Nostalgic gifts get a digital makeover

As is customary at this time of year, many of us have given some thought as to what we’d like for Christmas. Leo, my three-year-old nephew, has his wish list sorted. First up, he wants a Jessie the Yodelling Cowgirl figure – she of Toy Story film fame – who was, according to the Wall Street Journal, one of the hottest toys of the season back at Christmas 1999. Read more

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