Our Bloggers

Sarita

Sarita

Senior Consultant - Design Insight

Languages spoken: English.
The last thing that inspired me: Chinese teacups from a small café in Camden Town, London - the most amazing collection of colours and textures.
My dream project: Something multi-sensorial.
My obsession: Stationery - retro inspired, Asian influenced, graphically intriguing, sensorially indulgent and the 'unique'!

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Sarita's Recent Posts

Millennials demanding eco products but not willing to compromise on quality & efficacy

Millennials demanding eco products but not willing to compromise on quality & efficacy

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within Homecare and what they could mean to the fragrance and packaging sectors. In this second instalment we focus on how the needs and desires of Millennials are driving a new approach to Homecare eco products and brands.

Single-person households driving alternatives in homecare

Single-person households driving alternatives in homecare

Here at PDD we love exploring the intersection between trends and key sectors. So we’ve put together a short snap-shot series looking at trends within homecare and what they could mean to the fragrance and packaging sectors. In this first instalment we focus on the global growing middle classes and the opportunities this poses for fragrances & packaging in homecare products.

PDD at the Surface Design Show 2017

PDD at the Surface Design Show 2017

The Surface Design Show is an annual event showcasing the latest internal and external surface materials and architectural lighting. We went along this year to see what’s new and inspiring in the world of surface materials. Here’s a roundup of what caught our eye…

The future of food in your home

The future of food in your home

After tracking sociocultural and technology trends influencing and shaping the kitchen landscape over the past 10 years, we wanted to share with you some key insights and opportunity areas that will impact food futures.

Links from the studio: The hacked home

Links from the studio: The hacked home

The connected home is becoming more and more of a reality as hordes of devices and services continue to flood the market. Want your heating to know your schedule and kick in when you're exactly 10 minutes away from home – there is a device for that. Want milk ordered for you before you even realise you’re about to run out – there’s a device for that. Want your grass watered for you based on the changing weather – there’s a device for that too!

From kitchen to table highlights

From kitchen to table highlights

Wow, we’re over half way through the year and it seems not so long ago that some of our team at PDD visited Ambiente (Frankfurt) and IHA Housewares (Chicago) to scout out the latest kitchen and table trends, as well as for the launch of our own collection for ZAK! Designs. So, well into the third quarter and in the midst of summer we’re taking a look back at some of the colourful and inspiring highlights!

Highlights: The Baby Show 2014

Highlights: The Baby Show 2014

There are certain challenges to bringing-up-baby in the city, whether it’s London, Paris, New York, Tokyo or Seoul – from negotiating your way around public transport to being able to sterilize on the go without having to carry around a plethora of bulky equipment, and even smaller space living. In our blog this week we’ll be taking a look at some of the smart solutions for the 'Urban Baby' featured at The Baby Show this year at London’s ExCel, and how the theme spans across categories from transport to feeding on-the go.

Protecting for the future…

Protecting for the future…

The demand for products, services and systems for helping parents to protect their children at various stages of their lives is growing, and nowhere was that more evident than at the Baby Show 2014 at the ExCel, London in February. Amongst monitoring equipment, sterilisers and other products surrounding ‘baby wellbeing’, the presence of an altogether different form of protection for your child, in fact your future grownup child, featured at the show.

Links from the studio – ‘Hacking for good’

Links from the studio – ‘Hacking for good’

It’s been a turbulent month of weather to say the least, but hopefully we’re through the worst and the onset of the lighter evenings brings hope of spring. This link shared around the PDD London studio shows how a Flood Hack event instigated by Number 10 and attended by engineers from Microsoft, Facebook and Google as well as independent developers, has the potential to help thousands through live data and data availability.

Celebrating the year of the horse

Celebrating the year of the horse

Now becoming a major calendar event in the West, the Chinese New Year is on us again with the Year of the Horse. Many big Western brands are looking to appeal to these discerning Chinese consumers during the festive period through limited-editions and zodiacal inspired products. We’ll be taking a look at some of the products which pay homage to the Year of the Horse, from traditional approaches to more modern and colourful takes… Happy Chinese New Year to you all!


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